Public speaking or getting up in front of a camera can be intimidating for a lot of people. Not everyone is a natural public speaker, but as a business owner or representative of a business there are times when you are going to have to bite the bullet and do an interview or two. You could be getting in front of a camera for any number of reasons including shooting a commercial, doing an interview or managing a crisis. Regardless of the why you still want to look your best and make the interview work for you. Let’s talk about how you can look good in front of the camera.
Wear clothes you look good in: Clothes that make you look good, make you feel good and that helps you to project confidence. Make sure the clothes you wear are also comfortable, and dress for the occasion. If it is formal, then put on business attire if not then something more casual. Always look polished, no rips, tears or wrinkled clothing.
Watch your posture: Slouching makes you look uninterested. Good posture is another way to convey interest and engagement and you come off as confident.
No fake smiles: Fake smiles look incredibly insincere not mention they can be a bit creepy. Smile with your whole face including your eyes, let your crow’s feet work for you.
Be careful of body language: Be aware of things like fidgeting or talking with your hands, it will distract people from hearing what you are trying to say.
How You Speak
Speak Naturally: Don’t try and sound like Dan Rather, you’re not him. Use your natural voice and speak like you would to professional colleagues. Be careful with pauses and overusing words such as “like” or “dude”. You may be excited or nervous about being on camera but watch your pacing, don’t speak to fast or too slowly. Take a drink of water first, trying to talk with dry mouth turns into a garbled mess.
Grab a friend and practice with them or set up a camera and pretend you’re doing the interview right now. Don’t be afraid to look directly into the camera, it is like looking someone in the eye when you speak to them. Get rid of the nervous energy before you get in front of the camera so go for a walk, do some stretching exercises or whatever you need to to look composed in front of the camera.
Most importantly take a deep breath and relax you will be fine and it will be over before you know it.